Friends of the Industry
Introducing Friends of the Industry. Your exclusive pass to the latest industry insights and a direct line to those who have been there and done it.
Think of it as your mentorship on demand.
Friends of the Industry is all about giving an insight into our guest’s industry, sharing some secrets to success and general tips and tricks to both professional and personal development with trailblazing business leaders and entrepreneurs like yourself.
In each episode, we aim to provide our listeners with an exclusive pass to the latest industry trends but most importantly, a direct line to individuals who have not only navigated the business landscape but have thrived in it (whether they’ve created their own business or climbed the corporate ladder).
Friends of the Industry
Episode 7: Sports Marketing at the Gold Coast Suns, Brisbane Lions, Melbourne Storm and the Sunshine Coast Lightning | with Storm Group Chief Marketing Officer Tayah Bot
EPISODE 7: Sports Marketing | with Storm Group Chief Marketing Officer Tayah Bot
In this week's episode, we delve into the world of sports marketing with Tayah Bot, the Chief Marketing Officer at the Storm Group (Melbourne Storm and Sunshine Coast Lightning)
We unpack Tayah's journey at some of Australia's most iconic sporting teams and brands including the Gold Coast Suns, Brisbane Lions, Domino's, Lorna Jane, Melbourne Storm and Sunshine Coast Lightning
Whether you're a sports enthusiast, marketer or someone interested in the business side of sports, this episode offers an insight into the ins and outs of the Australian sport industry
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